Disclaimer
This presentation has been prepared by SG Fenero for restricted distribution. Neither SG Fenero nor any of its affiliates and/or their directors, officers, members shall in any way be responsible or liable for any losses or damages whatsoever which any person may suffer or incur as a result of acting or otherwise relying upon anything stated or inferred in or omitted from this prese
product quality. They are also brand-conscious and less price-sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays
not to suffer new house syndrome. 2 Well-being becomes a trend not only in clothes and food but also in house.
Professionalism, Safety
Customers are getting finicky. They are not just satisfied with the products and service that company provides any more. They evaluate the product and service and show their opinions without hesitation as a name of “Prosumer” and “Cresumer”.
Product
In this world, there are myriad markets, consumers, products. However, considering our company's technologies(internal factor) and marketability(external factor), we chose the market of kitchen utensils for our new product.
(3) Market Segmentation
The kitchen utensils market's scale is the number of households since there is very little chance in one household using the same produ
Status report 1: Industry/Company review
Description of industry
Trends in the Smartphone market are constantly changing. This is the beginning of “Smart Life Revolution” which enables information gathering, personal tasking, building a social relationship, leisure activities just by using Smart-Phones. Nowadays, it is possible for us to search and share information, and deliver our me